Things to Know About Laser Teeth Whitening

Laser teeth whitening is the fastest procedure for turning the teeth white. It is the latest developments to whiten and brighten the teeth. This method is being used widely for the in-surgery as well as home teeth whitening. This procedure cost more than the traditional method for teeth whitening but it gives instant results. It is considered as an ideal treatment for the people with sensitive teeth. The best things about it are its considerable acceleration of the whitening process. Apart from that, it also offers the professional whitening results. Some of the most common laser teeth whitening methods are BriteSmile, Sapphire and Zoom.

BriteSmile Whitening


The BriteSmile method uses BriteSmile gel in order to bleach the teeth. This gel contains 15% hydrogen peroxide with pH level of 6.5. In this method, an accelerator is being added on the 2nd and 3rd treatment in order to improve the effect of whitening. In this method a light emitting diode or the gas laser that is plasma-based is being used.


The Sapphire laser teeth whitening method was found by Den-Mat. Den-Mat is the same company that has developed Lumineers. Lumineers is a very popular porcelain dental veneer. This method for teeth whitening is the combination of Sapphire Whitening Gel and the laser. The Sapphire Whitening Gel is being formulated specially to allow absorption of the light in the light spectrum. When the gel is activated then it breaks in to reactive components which then target stain-causing coloured compounds. The stain compounds and the gel both get activated and they then react with one another.

Zoom Teeth Whitening


The Zoom teeth whitening method was found by Discus Dental Inc. This method uses an activator and a mixture of 25% hydrogen peroxide gel. This method’s pH level is between 7.5 and 8.5. Mercury Metal Halide is the specific laser that is being used for the purpose of activating the bleaching system.

Teeth Whitened using Lasers

Laser Teeth Whitening Procedure’s Effectiveness

The laser teeth whitening is the fast and pain-free method to make the teeth sparkling white. It is encouraged especially to those people who smoke a lot and who have a habit of drinking coffee because both these things stain the teeth and makes it look ugly. By this method, the teeth get whitened up to 10 shades lighter. This method should be done only by an experienced dentist like you can find at because this method involves removing of the debris or plaque that is on the enamel. Right after the enamel is being freed from the debris or plaque, a gel is used on the teeth. The gel actually helps to whiten the teeth. However, laser pace up the process of teeth whitening and it activate the whitening gel.

Click here for more uses for laser treatments.

water pipes repair and heat services

The Features A Great Plumbing Website Must Have

A business website has become an integral part of any business as the world goes digital and more people depend on the internet to access the information they require on a day to day basis. If you own a plumbing company, there are several features that you should include in your website to enhance its functionality and ensure that you stay a step ahead of your competitors. Below are 5 of the features that every great plumbing website should have.

  1. Company and the team information

    Given that plumbing is all about delivering services and in most cases in a home setting, customers want to know enough about the company and the people they welcome to their homes. Providing this information is therefore very important. Have a brief introduction about the company and some photos of the team at work. You can also include a brief on each team member’s qualifications and why they would be the right choice for your customers. You can see a good example of this at!

  2. Interactive and relevant content

    The website content is another factor to consider. The content should be both interactive and relevant to plumbing. Well formulated and thought out content not only gives visitors to your website confidence in the company and the services offered but also boosts the website search engine ranking.

  3. Guarantee for services offered

    service is guaranteedThis is one important factor that most business owners overlook. Offering a guarantee for services offered is one of the ways you can gain customer trust by showing them that you are confident with the services that you offer.

  4. A phone number

    A phone number should be included in the contact page, at the end of the service page and at the company information page. The goal here is to essentially have the phone number in every page. This makes it easy for visitors to the website to access the company number whichever page they visit first and increase the chances of the customers actually calling to get plumbing services.

  5. Information on latest training and technology in the company

    It is always important to let your customers know that the company has taken the necessary steps to equip the staff members with the latest skills and are up to date where technology is concerned. Offering training and incorporating the latest technology where plumbing is concerned means that you are always striving to offer the best services your customers can get in the market. This will in turn earn the company trust from clients and promote business growth both in the short term and in the long run as well.

if you found this article interesting and would like to know more check this out.

Cleaner cleaning floor

Internet Marketing can save you huge costs

Over the past number of years, the shift in buyer’s habits has hugely transitioned to online searches for products or services. It’s no surprise that top of the list for almost any business in any industry points to internet marketing as their main priority for generating business and leads.

How to Focus on Leads

So why is that? Well, for service based companies really like to focus on this channel of marketing as it brings to them highly qualified, and interested shoppers specifically looking for their service. From someone searching “Plumbing repair Toronto” to “Las Vegas Air Conditioning Repair” or “Surrey House Cleaning”, you are getting a visitor who specifically wants your service, in your market.

This in turn makes the sales process more efficient as it allows your sales team to really focus on hot leads that are likely to convert, rather than spinning their tires dealing with cold calling or old-fashioned direct mail campaigns.

From a cost perspective, Internet Marketing for these service clients is a huge cost savings over traditional advertising. Bryan Fisher, co-owner of Coronation Cleaning (, a Port Coquitlam based house cleaning company, points out the success that SEO has for his business.

“When we founded our company, we noticed a lot of competitors didn’t have the nicely designed professional websites, or work hard at their internet marketing campaign. This was a huge opportunity for has and has been key to our early success.”

coronation website

In most local markets, residents may not deal with getting their hot water tank replaced often. So this means that they don’t have loyalty to any existing companies in the market, and also, don’t know who to call when they’re in a pinch to get service! So, they turn to Google to look for a local company in their local market.

Top Search Rankings

Local independent companies in industries like pest control generally can’t compete with the big players like Orkin who have large marketing budgets and can outbid “the little guy” in radio, TV and newspaper advertising. When it comes to organic internet marketing however, the smaller companies can actually end up having the advantage of being flexible and dynamic, and able to make quick changes on the fly to keep their rankings at the top of the search engines.

This continues to be true with other industries like professional house cleaning, where Fisher points out that many people in his local markets are no longer seeking the tried and trued companies like Molly Maids, and are instead hunting for whoever is at the top of Google when searching for a term.

“I think that our customers put a lot of trust into what results are generated in search engines. When our site ranks highly for these terms, they immediately trust that we are a reputable company, and already gets our company over the hurdle that many smaller companies can often struggle with” notes Fisher.

Whether you are a widget salesman or a real estate salesman, internet marketing is changing how we reach our clients, and is a solution that can work well for nearly any company in any industry!

Good Real Estate Web Design Produces High Value Leads

real estate websites that convert

With the increasing awareness and embrace of online marketing into many companies marketing strategies, internet marketing and web design has become more prevalent than at any time before.

Many industries have begun focusing their marketing efforts online, and maybe no industry has seen a greater focus and shift than that of real estate agents and brokers alike. Operating as Personal Real Estate Corporations (PREC’s), many realtors operate as their own entity underneath a name brand entity such as a Re/Max, Sutton Group or Royal LePage.

Real Estate is One of the Fastest Growing Industries Online

Known for cheesy marketing tactics, realtors have been on the butt end of jokes from a spray tanned realtor using urinal pucks to market himself in the 2009 Paul Rudd film “I Love You Man”, to Ty Burrell’s character Phil Dunphy in the ABC Sitcom “Modern Family” having billboards and bus stop ads around town.
However, in actual fact, real estate is becoming one of the fastest growing industries benefitting from the use of the internet throughout the 2000’s. With more homebuyers looking to conduct research online, realtor’s in each city who once fought for the coveted bus stop bench ad are now duking it out virtually vying for the top ranking terms such as “real estate Maple Ridge”, “Los Angeles”, “Miami” and “New York City”.

How big of a market is online marketing for real estate agents? Lead generation business BoomTown just finished a round of venture capital raising over $20 Million in new equity investments from Adams Street Partners. Or more recently, Canadian firm Real Estate Webmasters, an online lead generation based just outside of Vancouver, BC, appeared on a CBC television broadcast of Dragon’s Den pitching their online offering. The show features business owners pitching their ideas or products to a panel of successful “Dragon” entrepreneurs, who make offers on investing capital in exchange for equity. CEO of Real Estate Webmasters Morgan Carey received $2 Million for a 4% stake in his company, valuing his company at $50 Million.

So why are these companies able to command such large valuations? Because their realtor clients put such a value on ranking for terms like “MLS Maple Ridge” or “Toronto Real Estate”. In these big real estate markets, thousands of searches are made each month by searchers looking to find new properties and realtors alike.

Realtors Need Websites That Brings In New and Returning Visitors

This creates the challenge of designing a website that stands out from the rest, and gives visitors exactly what they’re looking for, so that they return visit after visit as they continue their search, before they inevitably pick up the phone to call the website realtor to seek professional assistance.

Speaking with Maple Ridge based realtor Kris Mugridge of the Cardas Mugridge Group, he touched on some of these efforts that he has put into designing his websites. “I spent countless time over the past few years crafting a website that I felt was simple to navigate, and gave visitors search tools that would help their narrow their search in finding their next property, whether that be a new home or a real estate investment” notes Mugridge.

The partner of The Cardas Mugridge Group continued, “Through tracking analytics, I’ve been able to determine what pages my visitors land on and where they leave, and have structured my website in such a way that is more likely to convert visitors to become leads.”

What Do You Need on Your Real Estate Website?

So for designers looking to create a new real estate website for their realtor clients, what types of things should they ensure are on the site?

  1. Fast and easy search – Buyers want to see listings, they came to your site to either browse for an agent to sell their property – or, more likely, to find a new property to purchase. The user is not interested in reading a barrage of your personal achievements (although these should be on your site somewhere). They want to see homes. Give them an easy way to search and filter listings.
  2. IDX – Ensure your site holds all of the active listings for your Real Estate Board. In his case the Vancouver Real Estate Board. You want users to be able to see every available property that matches their criteria.
  3. Clear CTA (Call To Actions) – There’s nothing worse than seeing a beautiful Real Estate Website, that has no clear call to actions. No easy way for a user to request a showing of a particular property.
  4. Quick page load time – One of the major bounce rate factors for websites is the page load time. Bounce rate is when users land on your site, and then choose to go back to where they were before, rather than browsing your site. Often this can stem from a slow page load time. Statistically if your homepage isn’t loading within 3 seconds, we can often loose the users. Ensure your site has a quick load time, consider using a CDN or Content Delivary Network or a Dedicated Server.

With these helpful tips, you are sure to design a site for your clients that produces high value leads, generating your web design clients with real estate prospects month over month, opening doors to create new opportunities to work together for years to come.

Check out the video below to find out just how a good website can help a realtor be successful.

pest control web design sample

How a great looking website can increase sales for pest control companies

There are very few things quite as important as building an effective business website to generate leads to your pest control business. This is something leading businesses realized years ago and something that SME’s are just now realizing. By creating an effective website that is not only properly optimized but also good looking can lead to a lot of business leads and eventual sales.

If you are convinced as to the importance of how good your business website looks, think about it this way; your business website is your virtual store front online. This is what the world sees and associates your business with. Would you situate your business in a shoddy looking business building down town? One that is run down and unkempt? Of course not! You will do your best to find the most presentable office building that you can afford because everyone knows that presentation is everything in business.

Why you need a good looking website

We are visual creatures

The truth of the matter is that we are all very shallow and visual creatures. We like to think that we are deeper than we are but honestly, we are all attracted to shinny, good looking things. That is why pretty people tend to get their way more than their lesser counterparts. Everyone wants to be associated with something beautiful. The better looking your business website, the more receptive your brand appears.

It helps build brand awareness

The more people want to be associated with your beautiful website, the more they will share it with their friends and family. This promotes more brand awareness for your pest control business.

Promotes trust and better client communication

This only applies if you have engaging content in your said beautiful business website. The more engaged your clients are, the more they will want to comment and talk to you. This helps you figure out where in the sales process they are and what you can do to help them along.

Stands you out from the crowd

There are millions and millions of business websites online. For any small business to stand out, it needs to be unique in some way or another. Having an exceptionally attractive business website is one way to go when trying to achieve this end. If your website is beautiful enough so that it is all people think about when they hear pest control, then you have achieved the objective.

There is no doubt that you need a business website. Making it attractive is only an added bonus to the fact!

social media marketing for campgrounds

How Campgrounds Can Use Social Media For Marketing

Social media marketing has become a powerful tool for online marketing and promotions. Although most businesses already acknowledge its input, only a few have been able to fully take advantage of such possibilities. When handled carefully and strategically, social media can be used by any type of business. We were recently hired by a campground in British Columbia and they wondered how it could work for them.  We explained to them that campground related facilities have a huge marketing potential to exploit in social media.

Here are some of the ways in which social platforms can be used to increase campground awareness, promote services and attract enthusiasts.

Camping Campaigns

One of the areas where social media performs exceptionally is in creation of marketing campaigns. Campground facilities can initiate powerful message campaigns to promote their business and services as the best in the area. Camping campaigns may involve promoting special events and occasions, seasons and offers among other messages.

YouTube Videos

When it comes to camping experiences, nothing can outperform the clarity with which videos illustrate the level of service quality and fun taking place. Businesses offering campground facilities can take high quality video shots and update them on YouTube where millions of potential campers can view them. Promotion messages and links that redirect to the official website can also be embedded on the videos. YouTube videos can also be shared to other online platforms where viewers can access and download them.

Social Posts

Posting pictures and images of the camping facility, environment, amenities and enthusiasts enjoying their special days can go a long way in marketing. Social media is all about real-time posts, feeds, likes and shares. Facebook and Instagram present the best platforms for sharing photos and marketing messages. The pictures and posts can contain optimized links that improve ranking and also redirect to official sites where services can be procured.

Social competitions

This is another effective way to market through social media platforms. Campground businesses can create competitions where social media visitors participate in simple contests for a discounted camping offer or product. It can be anything from voting contest to best pictures and videos. Allowing other followers to vote for winners and participate in the selection activity are all ways of engaging social clients and improving traffic.


Although social platforms have little contribution to organic traffic and ranking on search engines, they still present powerful online presence for any business. Social platforms are effective in carrying out marketing and promotion campaigns. YouTube videos illustrate the level of fun and also provide links to other online presence platforms. When social platforms are integrated with other marketing avenues, the results are much more desirable. Besides, these platforms almost cost nothing to create, use and maintain.