Cleaner cleaning floor

Internet Marketing can save you huge costs

Over the past number of years, the shift in buyer’s habits has hugely transitioned to online searches for products or services. It’s no surprise that top of the list for almost any business in any industry points to internet marketing as their main priority for generating business and leads.

How to Focus on Leads

So why is that? Well, for service based companies really like to focus on this channel of marketing as it brings to them highly qualified, and interested shoppers specifically looking for their service. From someone searching “Plumbing repair Toronto” to “Las Vegas Air Conditioning Repair” or “Surrey House Cleaning”, you are getting a visitor who specifically wants your service, in your market.

This in turn makes the sales process more efficient as it allows your sales team to really focus on hot leads that are likely to convert, rather than spinning their tires dealing with cold calling or old-fashioned direct mail campaigns.

From a cost perspective, Internet Marketing for these service clients is a huge cost savings over traditional advertising. Bryan Fisher, co-owner of Coronation Cleaning (www.coronationcleaning.ca), a Port Coquitlam based house cleaning company, points out the success that SEO has for his business.

“When we founded our company, we noticed a lot of competitors didn’t have the nicely designed professional websites, or work hard at their internet marketing campaign. This was a huge opportunity for has and has been key to our early success.”

coronation website

In most local markets, residents may not deal with getting their hot water tank replaced often. So this means that they don’t have loyalty to any existing companies in the market, and also, don’t know who to call when they’re in a pinch to get service! So, they turn to Google to look for a local company in their local market.

Top Search Rankings

Local independent companies in industries like pest control generally can’t compete with the big players like Orkin who have large marketing budgets and can outbid “the little guy” in radio, TV and newspaper advertising. When it comes to organic internet marketing however, the smaller companies can actually end up having the advantage of being flexible and dynamic, and able to make quick changes on the fly to keep their rankings at the top of the search engines.

This continues to be true with other industries like professional house cleaning, where Fisher points out that many people in his local markets are no longer seeking the tried and trued companies like Molly Maids, and are instead hunting for whoever is at the top of Google when searching for a term.

“I think that our customers put a lot of trust into what results are generated in search engines. When our site ranks highly for these terms, they immediately trust that we are a reputable company, and already gets our company over the hurdle that many smaller companies can often struggle with” notes Fisher.

Whether you are a widget salesman or a real estate salesman, internet marketing is changing how we reach our clients, and is a solution that can work well for nearly any company in any industry!

Why You Should Consider Internet Marketing for Your Pet Boarding Facilities Business

indoor play area at LV Dog Resort

Photo courtesy of Las Vegas Pet Resort. Click here to visit their website.

Online marketing (i.e. internet marketing) basically refers to the use of websites, blogs, emails, facebook, twitter, and other social media tools to advertise and/or market your products/services. SEO (search engines optimization) refers to a set of rules that are followed by a blog/website owner to optimize his/her websites for search engines so as to improve its rankings in the search engines. SEO is part of internet marketing in general.

Traditionally, TVs, radios, newspapers, magazines etc have always been known as advertising/marketing tools. However, internet marketing is now very important to any type of business. This is because, the internet has become part of almost everyone’s lives today and in fact many of these people now prefer the internet over the traditional media. Below are some of the reasons why every business owner (especially those dealing with pet boarding facilities) should consider internet marketing;

Convenience

Internet marketing is not only convenient for you the business owner but also for the customers. This is because, you can open for business for 24 hours without having to worry about anything (even about overtime payments for your employees). You can display your cat & dog boarding facilities and your customers will simply browse through them and place an order at a time that is most convenient for them.

Reach

This is one of the reasons why online marketing is the best. With the internet, you can market and sell your products to any customers from any part of the world without having to set up local outlets or distributors. This is because, many people from around the globe can access the internet and view your products online. This widens your target market and therefore boosts your sales.

Increase sales

With online marketing, you can reach to a higher number of people (as mentioned above). These people/consumers can purchase your products online without having to visit a retails store. This makes it easy not only for you but also for your consumers and will definitely boost your sales. Further, for companies that have won awards in their industry, many times there are logos that can be added to the website to promote this fact.

See the video below to see how you can use videos to enhance your online marketing like Luxe Pet Hotels in Las Vegas, NV has done.

Improve relationships

Through internet marketing, you can not only display your products to be viewed by your prospective customers but you can also have a one to one relationship your customers. Your customers have the ability to ask you any questions about your products and you can answer them and this will help you establish a good relationship with them. This way, you can build trust and those customers may even recommend other people to come and purchase your products.