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The Features A Great Plumbing Website Must Have

A business website has become an integral part of any business as the world goes digital and more people depend on the internet to access the information they require on a day to day basis. If you own a plumbing company, there are several features that you should include in your website to enhance its functionality and ensure that you stay a step ahead of your competitors. Below are 5 of the features that every great plumbing website should have.

  1. Company and the team information

    Given that plumbing is all about delivering services and in most cases in a home setting, customers want to know enough about the company and the people they welcome to their homes. Providing this information is therefore very important. Have a brief introduction about the company and some photos of the team at work. You can also include a brief on each team member’s qualifications and why they would be the right choice for your customers. You can see a good example of this at burkemountainplumbing.com!

  2. Interactive and relevant content

    The website content is another factor to consider. The content should be both interactive and relevant to plumbing. Well formulated and thought out content not only gives visitors to your website confidence in the company and the services offered but also boosts the website search engine ranking.

  3. Guarantee for services offered

    service is guaranteedThis is one important factor that most business owners overlook. Offering a guarantee for services offered is one of the ways you can gain customer trust by showing them that you are confident with the services that you offer.

  4. A phone number

    A phone number should be included in the contact page, at the end of the service page and at the company information page. The goal here is to essentially have the phone number in every page. This makes it easy for visitors to the website to access the company number whichever page they visit first and increase the chances of the customers actually calling to get plumbing services.

  5. Information on latest training and technology in the company

    It is always important to let your customers know that the company has taken the necessary steps to equip the staff members with the latest skills and are up to date where technology is concerned. Offering training and incorporating the latest technology where plumbing is concerned means that you are always striving to offer the best services your customers can get in the market. This will in turn earn the company trust from clients and promote business growth both in the short term and in the long run as well.

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Cleaner cleaning floor

Internet Marketing can save you huge costs

Over the past number of years, the shift in buyer’s habits has hugely transitioned to online searches for products or services. It’s no surprise that top of the list for almost any business in any industry points to internet marketing as their main priority for generating business and leads.

How to Focus on Leads

So why is that? Well, for service based companies really like to focus on this channel of marketing as it brings to them highly qualified, and interested shoppers specifically looking for their service. From someone searching “Plumbing repair Toronto” to “Las Vegas Air Conditioning Repair” or “Surrey House Cleaning”, you are getting a visitor who specifically wants your service, in your market.

This in turn makes the sales process more efficient as it allows your sales team to really focus on hot leads that are likely to convert, rather than spinning their tires dealing with cold calling or old-fashioned direct mail campaigns.

From a cost perspective, Internet Marketing for these service clients is a huge cost savings over traditional advertising. Bryan Fisher, co-owner of Coronation Cleaning (www.coronationcleaning.ca), a Port Coquitlam based house cleaning company, points out the success that SEO has for his business.

“When we founded our company, we noticed a lot of competitors didn’t have the nicely designed professional websites, or work hard at their internet marketing campaign. This was a huge opportunity for has and has been key to our early success.”

coronation website

In most local markets, residents may not deal with getting their hot water tank replaced often. So this means that they don’t have loyalty to any existing companies in the market, and also, don’t know who to call when they’re in a pinch to get service! So, they turn to Google to look for a local company in their local market.

Top Search Rankings

Local independent companies in industries like pest control generally can’t compete with the big players like Orkin who have large marketing budgets and can outbid “the little guy” in radio, TV and newspaper advertising. When it comes to organic internet marketing however, the smaller companies can actually end up having the advantage of being flexible and dynamic, and able to make quick changes on the fly to keep their rankings at the top of the search engines.

This continues to be true with other industries like professional house cleaning, where Fisher points out that many people in his local markets are no longer seeking the tried and trued companies like Molly Maids, and are instead hunting for whoever is at the top of Google when searching for a term.

“I think that our customers put a lot of trust into what results are generated in search engines. When our site ranks highly for these terms, they immediately trust that we are a reputable company, and already gets our company over the hurdle that many smaller companies can often struggle with” notes Fisher.

Whether you are a widget salesman or a real estate salesman, internet marketing is changing how we reach our clients, and is a solution that can work well for nearly any company in any industry!