Quality SEO Tips for 2016 and Beyond

The key to staying on top of search engine optimization (better known as SEO) is to be flexible and to stay on top of all the major changes that search engines like Google are always making. The standard ranking factors that Google and the other main search engines use shift and the weight given to each factor can also change.

When looking at how the search engines start ranking sites in 2016 the first thing that jumps out is how critical it is to be mobile. There doesn’t seem to be a difference in ranking juice between people who go with a responsive theme for their website and those who go with a separate mobile friendly version. As long as a website owner has one of these two things they are in good shape as long as the rankings go. Webmasters, who don’t have a mobile version, are just begging to have their websites ranked right out of the rankings.

Another thing to look at is backlinks says Susan Michaels. “While a large number of random backlinks or keyword anchored text backlinks will now sink your website instead of boosting it, getting high-quality links will shoot an internet site up the results, and it takes less than ever. Just a few better than average links from a few authority sites in your niche or related niches will do the trick.”

In Conclusion

While SEO is an ever changing field, following the great tips outlined in this article can end up helping you finally get those ranking results that you have been desiring. SEO seems complicated, but it is about doing a lot of simple basic things well. That’s all it takes to gather the type of momentum you need to rocket to the very top of any single niche online.

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SEO Tips for Wedding Planners

If you are a professional wedding planner, you probably already have an attractive business website that describes your services. As attractive as it is, is your website bringing you prospects? When a couple is looking for a wedding planner, they often use a search engine on the web to find local planners in their area, then contact the first few listed at the top of their search results. How can you maximize the chances of your website appearing near the top of the ranks? The only way is to learn how to optimize your website so that it will give the search engines exactly what they are looking for. Here are some tips about search engine optimization and how to use SEO to benefit your wedding planning business.

Keywords Related to Your Industry

“Think about how people search for information on the web.” says John Jacobs of Coronation Internet Marketing Toronto. “They usually type in some keywords or phrases that describe exactly what they are looking for. The more detailed the keyword phrase, otherwise known as a long-tail keyword, the more accurate the results.”

For instance, if only the words “wedding planner” were used, they will get an enormous list with most results not even relevant to their specific needs. However, if the words “wedding planner” were paired with a specific city, then the web user would get more relevant results.

For you, the business owner, you will need to identify which long-tail keywords are the most relevant to your target market. Your geographic area would be important to include. If you have an area of specialization, such as outdoor or unusual venues, destination weddings, or other unique services that you want to highlight, you can create long-tail keywords from that. Your goal is to avoid generic keywords that thousands of other wedding co-ordination companies will be using, but come up with long-tail keywords that will bring you out from the crowd. There are tools that can help you develop good keywords. With less competition for these keywords, your website has a much better chance of appearing at the top.

Use Your Keywords Properly on Your Website

When you have a set of relevant long-tail keywords, incorporate them into your website. Use them for section headings and page names. Use them as anchor links to other non-competitive wedding planning resources that you think your potential clients will appreciate. The more helpful your website, the better you will look, and the more likely a user will call upon you for your wedding planning assistance.

Your website is a valuable marketing tool, but you must know how to use it so that it can proactively draw in potential clients. Optimizing it well will boost your website ahead of your competitors in your niche. The wedding planning business is competitive. However, with the right approach to SEO, you can stand out and get noticed.

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Tips for Onsite SEO in Edmonton for 2015

The thing about SEO is that the methods and techniques that get the best response on the likes of Google do change on pretty much a constant basis. This is of course due to Google altering their algorithms and deciding that something else has more appeal and weight with the ranking. However, one thing that does remain constant is the importance of onsite SEO because without it your website is going to be going nowhere. So, what are the key things you should be using for on-site SEO in 2015?

Make Sure That You Use Header Tags

Header tags are going to become even more important during 2015 and it is absolutely essential that you go ahead and use those H1, H2, and H3 tags on your site. Make sure that the tags are able to tell the search engines exactly what your site or page is about, but avoid using your exact keywords over and over again as this will get you nowhere and possibly penalized. Instead, look at the key aspects of the page and content and have your headings reflecting those subjects as this is a key part of your onsite SEO.  For example, if you are a Denver SEO company, considering using “SEO Denver” once, preferably in your H1 tag.

Additional resource: SEO Edmonton Experts | Alberta Search Engine Optimization Company

Add Alt Text To Images.

alt textThis is something that is often overlooked, but you must include keywords in the alt text option with the key images on your website. This is just intended to give the search engine something else to pick up on with your searches and keywords. Do not include the same text as you do in those H1 tags, don’t use your exact keyword over and over, use synonyms of your keywords, but you should also not avoid leaving everything blank either.

Additional resource: Image SEO: alt tag and title tag optimization • Yoast

Focus Your Page On One Keyword or Keyword Phrase

In previous years it was believed that you should focus on a number of different keywords and to have them in the pages on a regular basis. However, this was seen as keyword stuffing or even lacking focus, but now you need to completely avoid doing this or it will have a negative impact on your page. Stick to one theme and make sure that the meta tags, page title, image text, and headings are all around that keyword for maximum impact.

Avoid Using Keywords In The Exact Same Way

It is clear that keywords are still vitally important for SEO, but of less importance on your website is using those keywords in the exact same way throughout the page. Add some variety to slightly alter the terms being used because Google have now added the same value to these varieties than the main keyword itself.

Make Sure That Your Content Is Valuable

The content that is on your website has to be seen as being valuable to the visitors and that does mean that it needs to make sense and to be well written. Google is really pushing the boat out in being able to identify high quality content and will tend to punish those sites that just reuse content of no real value. If you are unsure about what is on your site, then rewrite it whilst keeping in mind that you need to avoid keyword stuffing.

Additional resource: SEO Copywriting: How to Write Content For People and Optimize For Google

Make Your URL SEO Friendly

seo friendly url“Your URL needs to be more SEO friendly than ever before and this is one of the easiest things that you can do especially if you use blog content management systems such as WordPress as they pretty much do it for you.” states William Miller, an SEO expert in Edmonton. “Make sure that the URL directly mentions the key term for that particular page and repeat it for every single page on your site, changing the keywords to reflect the different information.”

Additional resource: The Ultimate Guide for an SEO-Friendly URL Structure

Use Long-tail Keywords

Long-tail keywords are still extremely useful for search engine optimization, but this year the most important thing is the actual quality of the term used rather than the quantity. This is especially helpful for websites that would primarily target keywords that are very competitive. By using them in the correct way it makes it easier for your website to be indexed by the likes of Google for terms that you stand a better chance of ranking highly with on the search engines.

Additional resource: How to use long-tail keywords to build your short-tail rankings

Those are some the key onsite SEO tips that you need to take advantage of during 2015. By using these tips it should vastly improve your positioning on the search engines and increase the organic traffic that you receive on a daily basis. Of course it all depends on how competitive your keywords and market is, but ignore the tips and you could struggle even more.

For more information about search engine optimization for your website, check out Canada West IM. More information is available in the video below or watch it on YouTube at https://www.youtube.com/watch?v=80lZFQbF01I.

Canada West IM
10050 Jasper Avenue #2020c
Edmonton, AB T5J 3R8
(780) 628-7535