Good Real Estate Web Design Produces High Value Leads

real estate websites that convert

With the increasing awareness and embrace of online marketing into many companies marketing strategies, internet marketing and web design has become more prevalent than at any time before.

Many industries have begun focusing their marketing efforts online, and maybe no industry has seen a greater focus and shift than that of real estate agents and brokers alike. Operating as Personal Real Estate Corporations (PREC’s), many realtors operate as their own entity underneath a name brand entity such as a Re/Max, Sutton Group or Royal LePage.

Real Estate is One of the Fastest Growing Industries Online

Known for cheesy marketing tactics, realtors have been on the butt end of jokes from a spray tanned realtor using urinal pucks to market himself in the 2009 Paul Rudd film “I Love You Man”, to Ty Burrell’s character Phil Dunphy in the ABC Sitcom “Modern Family” having billboards and bus stop ads around town.
However, in actual fact, real estate is becoming one of the fastest growing industries benefitting from the use of the internet throughout the 2000’s. With more homebuyers looking to conduct research online, realtor’s in each city who once fought for the coveted bus stop bench ad are now duking it out virtually vying for the top ranking terms such as “real estate Maple Ridge”, “Los Angeles”, “Miami” and “New York City”.

How big of a market is online marketing for real estate agents? Lead generation business BoomTown just finished a round of venture capital raising over $20 Million in new equity investments from Adams Street Partners. Or more recently, Canadian firm Real Estate Webmasters, an online lead generation based just outside of Vancouver, BC, appeared on a CBC television broadcast of Dragon’s Den pitching their online offering. The show features business owners pitching their ideas or products to a panel of successful “Dragon” entrepreneurs, who make offers on investing capital in exchange for equity. CEO of Real Estate Webmasters Morgan Carey received $2 Million for a 4% stake in his company, valuing his company at $50 Million.

So why are these companies able to command such large valuations? Because their realtor clients put such a value on ranking for terms like “MLS Maple Ridge” or “Toronto Real Estate”. In these big real estate markets, thousands of searches are made each month by searchers looking to find new properties and realtors alike.

Realtors Need Websites That Brings In New and Returning Visitors

This creates the challenge of designing a website that stands out from the rest, and gives visitors exactly what they’re looking for, so that they return visit after visit as they continue their search, before they inevitably pick up the phone to call the website realtor to seek professional assistance.

Speaking with Maple Ridge based realtor Kris Mugridge of the Cardas Mugridge Group, he touched on some of these efforts that he has put into designing his websites. “I spent countless time over the past few years crafting a website that I felt was simple to navigate, and gave visitors search tools that would help their narrow their search in finding their next property, whether that be a new home or a real estate investment” notes Mugridge.

The partner of The Cardas Mugridge Group continued, “Through tracking analytics, I’ve been able to determine what pages my visitors land on and where they leave, and have structured my website in such a way that is more likely to convert visitors to become leads.”

What Do You Need on Your Real Estate Website?

So for designers looking to create a new real estate website for their realtor clients, what types of things should they ensure are on the site?

  1. Fast and easy search – Buyers want to see listings, they came to your site to either browse for an agent to sell their property – or, more likely, to find a new property to purchase. The user is not interested in reading a barrage of your personal achievements (although these should be on your site somewhere). They want to see homes. Give them an easy way to search and filter listings.
  2. IDX – Ensure your site holds all of the active listings for your Real Estate Board. In his case the Vancouver Real Estate Board. You want users to be able to see every available property that matches their criteria.
  3. Clear CTA (Call To Actions) – There’s nothing worse than seeing a beautiful Real Estate Website, that has no clear call to actions. No easy way for a user to request a showing of a particular property.
  4. Quick page load time – One of the major bounce rate factors for websites is the page load time. Bounce rate is when users land on your site, and then choose to go back to where they were before, rather than browsing your site. Often this can stem from a slow page load time. Statistically if your homepage isn’t loading within 3 seconds, we can often loose the users. Ensure your site has a quick load time, consider using a CDN or Content Delivary Network or a Dedicated Server.

With these helpful tips, you are sure to design a site for your clients that produces high value leads, generating your web design clients with real estate prospects month over month, opening doors to create new opportunities to work together for years to come.

Check out the video below to find out just how a good website can help a realtor be successful.

pest control web design sample

How a great looking website can increase sales for pest control companies

There are very few things quite as important as building an effective business website to generate leads to your pest control business. This is something leading businesses realized years ago and something that SME’s are just now realizing. By creating an effective website that is not only properly optimized but also good looking can lead to a lot of business leads and eventual sales.

If you are convinced as to the importance of how good your business website looks, think about it this way; your business website is your virtual store front online. This is what the world sees and associates your business with. Would you situate your business in a shoddy looking business building down town? One that is run down and unkempt? Of course not! You will do your best to find the most presentable office building that you can afford because everyone knows that presentation is everything in business.

Why you need a good looking website

We are visual creatures

The truth of the matter is that we are all very shallow and visual creatures. We like to think that we are deeper than we are but honestly, we are all attracted to shinny, good looking things. That is why pretty people tend to get their way more than their lesser counterparts. Everyone wants to be associated with something beautiful. The better looking your business website, the more receptive your brand appears.

It helps build brand awareness

The more people want to be associated with your beautiful website, the more they will share it with their friends and family. This promotes more brand awareness for your pest control business.

Promotes trust and better client communication

This only applies if you have engaging content in your said beautiful business website. The more engaged your clients are, the more they will want to comment and talk to you. This helps you figure out where in the sales process they are and what you can do to help them along.

Stands you out from the crowd

There are millions and millions of business websites online. For any small business to stand out, it needs to be unique in some way or another. Having an exceptionally attractive business website is one way to go when trying to achieve this end. If your website is beautiful enough so that it is all people think about when they hear pest control, then you have achieved the objective.

There is no doubt that you need a business website. Making it attractive is only an added bonus to the fact!

Why an Orthodontist Needs a Website That Invokes Confidence

embrace orthodontics edmonton

The number of practicing Orthodontists has greatly increased over the past few years. This makes it important for these professionals to adapt modern digital marketing methods to get more patients. Here are the top reasons why your orthodontist website(s) should be appealing to the online masses.

People Love What They See

As an Orthodontist you have the mandate to maintain high levels of professionalism for your patients to develop high confidence in you and the services you are providing. People will always fall in love with what they see about you rather than what they hear. One way of instilling the much needed confidence and belief in your work is by developing a top-notch website for your business with appealing content. The website should help you in describing your specialties, uniqueness from other Orthodontists providing similar services and other important information on how you can be reached. The website should also provide constant newsfeed for your online followers on the latest developments on your profession and other important issues that have direct impact on their lives.

Interact With Your Patients

Another good reason why an Orthodontist needs a website that invokes confidence and looks great is the fact that most patients would like to give a feedback on the level of treatment services you offer. This will help them build more confidence in you. The official website for your business provides a perfect opportunity for them to leave a feedback. If your website is not well designed with perfect color, grid, graphics and commentary options, the patients will most definitely lose confidence in you. The web page(s) should allow your followers to leave reviews in the form of comments for your business. If this option is not available, then you might be trading on the wrong side of digital marketing.

Watch the above video on YouTube here –

First Impression

Most people visiting your web page(s) will be doing it for the first time. The impression they will get on the website pages will tell them more about the level of professionalism in you. Do not let the first impression cost you potential clients. This can happen if your website outlook is not well balanced. Professional web developers know what web icons to put at what place and in the right time. They are well placed to help you create the much needed good impression for first time visitors to your website. This will greatly increase the number of clients that will hire your services.

It is important that you should get web design experts to help you develop a perfect website for your Orthodontist profession. Web developers know the right grid and color balance, the best graphics, white space, typography and connection that will suit your profession in the best way. Hire such experts to help you drive more patients to your business.

richard london financial planning las vegas

Why Financial Planners Should Have A Great Looking Website

The importance of a professional having a personal website cannot be overstated. The website plays a major role in acquiring new customers and creating positive exposure. Many professional financial planners now know this and already have websites. But simply having a website is not enough; it needs to be great, user friendly, informative and professional. It is better to lack a website than to have a terribly designed one. Here are some of the reasons why you should invest in a higher than average professional website.

1. You are selling your brand

In this digital age, consumers consider websites to be integral parts of a business’s brand. If you have a bad website that is slow, unfriendly to the users and unprofessional, it reflects on you as a brand. People assume that your services also have the same qualities, something you definitely don’t want to happen.

2. Attracting new clients

For you to stay in business, you cannot only rely only on your existing customers. You need to constantly look for new clients. With millions of people now online, getting new clients should be a relatively easy job. This however won’t be the case if you have a bad website.

A new client who stops by your site is quickly turned off by all the mess on it. If he or she cannot find your contact information, the back button gets hit. If you don’t portray professionalism, you loose several other potential clients.

If you want sustained business, you need to invest in a better website.

3. Creating trust and confidence

One thing that most financial planners fail to do is display their skills and experience on their websites. You have a great website that is well designed but the only things on it is a small about me section and contact information. Are you expecting someone to hire you based on only this information?

People want to feel that they are hiring a pro and the best way to show them you are one is through your website. Provide lots of informative information about financial planning and related topics. Basically create value for their customers. In return they develop trust and confidence in your services.

In addition you can include customer testimonials and past work portfolios to further sell your services to potential clients.

Without a website, and a great one at that, it will be a big challenge to survive. If you have not already moved online, do so now. If you are already there, make your presence felt by having a great looking and well designed website.

The featured image for this post is courtesy of Richard London Financial. A prime example of a well designed website for a financial planner.

vancouver car accident lawyer website

Why An Accident Claims Lawyer Should Have A Fantastic Website

Personal injury lawyers usually deal with a lot of personal cases each day in the course of their work. Personal in this case means that the client fully trusts and believes in the person attending to their needs. This trust has to be earned in different ways with a great looking website being one of those ways. With an outstanding website, a personal injury lawyer will be able to not only instill trust in potential clients but also grow their brand and online reach.

Make Sure it’s Designed Right From the Beginning

A great looking website is professionally designed and developed from the ground up. This ensures that it loads fast on the client’s device. Making use of the latest web design trends such as responsive web design also ensures that your website will display correctly no matter what screen size the person is using. The website also needs to have a consistent theme and layout for easier user navigation and a great user experience. Having a handy contact form easily accessible on the website also provides easier access to your clients and they will be happy to work with you.

Lawyers do work that is professional in nature. This professionalism needs to be presented in the design of the website as well. This means having a uniform content structure. The website should be typographically correct for easy reading of the content. Images and logos used in the design of the website should be professional and of high resolution or image quality. This increases the level of confidence in the lawyer from potential clients.

Need to know more about why an accident claim lawyer should have a fantastic website? Just do a simple google search and you’ll find out how great websites make it easy to find contact information.

Three of the Best WordPress Themes

Last week, Designer’s Cafe told you why you should choose WordPress for your next website. Today, we are presenting to you three of the best WordPress themes to choose from.

WordPress has come a long way over the years. What was once a simple blogging platform has grown into the internet’s number one multi-use web platform. The themes available for WordPress have improved dramatically as well. The best WordPress themes no longer simply provide some custom coloring and minor layout changes. They can transform WordPress from humble blog into a stellar Content Management System. This sounds nice, but exactly why would you want to use some of these themes?

Why Use These WordPress Themes?

The web changes incredibly fast. It can be difficult to keep up with all of the changes, but WordPress and its themes have managed to do just that. If you use one of the better themes available, you will not have to worry about your website being left behind. These themes are constantly updated with the latest features, bug fixes, and security enhancements.

These themes can also provide a lot of power and flexibility to anyone. They have everything you need to get your site set up quickly and easily. They can also allow you to set up nearly any kind of site you would want to have. They offer the setup of simple blogs, magazine style sites, e-commerce sites, and many more styles you may have never even considered. In a nutshell, these themes will make your life a whole lot easier and give professional results.

WordPress Stickers Everywhere

3 Of The Best WordPress Themes

  1. Enfold
  2. There are many people who are interested in setting up a website, but are new to the whole experience and feel rather lost. This is one area where the Enfold WordPress Theme excels. It is designed specifically to help newer users get a professional site up as quickly and easily as possible. The main way it does this is by having a lot of pre-setup layouts to pick from. You can then simply change some graphics or colors with the easy menu if you want. These layouts even have sample content to give you an exact sample to follow.

  3. Avada
  4. This is one of the best selling themes of all time. One of the main reasons for this is the extreme flexibility that this theme has built in. It offers more than a simple responsive design, it allows for boxed layouts, full width layouts, and even more options. There is a built in visual page builder to give you supreme control of the layout of your content as well. If you want the best available layout options for your site, this is one to consider.

  5. Salient
  6. This is another great theme with a host of customization options. It also features WooCommerce integration. This includes things such as an ajax shopping cart. If you are looking at adding e-commerce to your site then this is probably the theme for you. On top of this, it features some wonderful training videos to make sure you can get your site up and running as easily as possible.

It should be noted that all of these themes offer far more than what was mentioned. For example, they all offer premium slide show options, color selection, support options, and every general feature you could want in your WordPress Theme. They will all allow you to easily create a professional website. They will also provide worry free support to make your life easier.

Information in this blog post was provided by the Edmonton web design company, Canada West Internet Marketing

Why Choose WordPress for Your Next Website

Streak - Responsive WordPress Theme - Laptop

WordPress is one of the most widely used platforms for making websites. This is obviously because of its many good features and advantages over other platforms that can be used to make websites. WordPress is also popular because it is an open source software i.e. It is available for free. If you are planning to start a website, you should use WordPress to build it to discover just how good it is. Here are some reasons why you should choose WordPress for your next website project;

1. It is easy to customize

Everything becomes really easy when you are using WordPress, from installation to customization. You can make your WordPress website for your company look exactly how you want to look due to the availability of thousands of free and premium themes. Most web hosting companies offer one click WordPress installation that makes it possible to install WordPress within a few seconds. You can also seek the services of a web design specialist to help you to fully customize your theme so that it fits your specific requirements.

2. Availability of thousands of plugins

Plugins help you add many features to your website. Many plugins have been developed for WordPress and many more are still being developed as the days go by to make things easier for users. Most of WordPress plugins are free to use. You will find plugins to help you with most things that you need for your site.

3. It is search engine friendly

If you are already running other websites, you know how important it is for a site to be optimized for search engines. WordPress sites are search engine friendly. In addition, there are many WordPress plugins that you can use to improve the visibility of your website to search engines. You will not need to do so much, or spend a lot of money just to make your site appear among the top search engine results.

4. It is a simple and easy to use content management system

WordPress will allow you to design, publish and edit the content in your site very easily. You don’t have to be an experienced programmer to be able to update the pages on you website (Get more info here). If you are inexperienced in web design, you should not worry about managing your site when using WordPress. This is because this content management system makes most things easy and straight forward. Once WordPress has been set up, it will be very easy for you to add content to your website and make changes as you please.

This post courtesy of the Vancouver SEO specialists at Coronation Internet Marketing Ltd.