Photo courtesy of Las Vegas Pet Resort. Click here to visit their website.
Online marketing (i.e. internet marketing) basically refers to the use of websites, blogs, emails, facebook, twitter, and other social media tools to advertise and/or market your products/services. SEO (search engines optimization) refers to a set of rules that are followed by a blog/website owner to optimize his/her websites for search engines so as to improve its rankings in the search engines. SEO is part of internet marketing in general.
Traditionally, TVs, radios, newspapers, magazines etc have always been known as advertising/marketing tools. However, internet marketing is now very important to any type of business. This is because, the internet has become part of almost everyone’s lives today and in fact many of these people now prefer the internet over the traditional media. Below are some of the reasons why every business owner (especially those dealing with pet boarding facilities) should consider internet marketing;
Internet marketing is not only convenient for you the business owner but also for the customers. This is because, you can open for business for 24 hours without having to worry about anything (even about overtime payments for your employees). You can display your cat & dog boarding facilities and your customers will simply browse through them and place an order at a time that is most convenient for them.
This is one of the reasons why online marketing is the best. With the internet, you can market and sell your products to any customers from any part of the world without having to set up local outlets or distributors. This is because, many people from around the globe can access the internet and view your products online. This widens your target market and therefore boosts your sales.
With online marketing, you can reach to a higher number of people (as mentioned above). These people/consumers can purchase your products online without having to visit a retails store. This makes it easy not only for you but also for your consumers and will definitely boost your sales. Further, for companies that have won awards in their industry, many times there are logos that can be added to the website to promote this fact.
See the video below to see how you can use videos to enhance your online marketing like Luxe Pet Hotels in Las Vegas, NV has done.
Through internet marketing, you can not only display your products to be viewed by your prospective customers but you can also have a one to one relationship your customers. Your customers have the ability to ask you any questions about your products and you can answer them and this will help you establish a good relationship with them. This way, you can build trust and those customers may even recommend other people to come and purchase your products.