If you are a professional wedding planner, you probably already have an attractive business website that describes your services. As attractive as it is, is your website bringing you prospects? When a couple is looking for a wedding planner, they often use a search engine on the web to find local planners in their area, then contact the first few listed at the top of their search results. How can you maximize the chances of your website appearing near the top of the ranks? The only way is to learn how to optimize your website so that it will give the search engines exactly what they are looking for. Here are some tips about search engine optimization and how to use SEO to benefit your wedding planning business.
Keywords Related to Your Industry
“Think about how people search for information on the web.” says John Jacobs of Coronation Internet Marketing Toronto. “They usually type in some keywords or phrases that describe exactly what they are looking for. The more detailed the keyword phrase, otherwise known as a long-tail keyword, the more accurate the results.”
For instance, if only the words “wedding planner” were used, they will get an enormous list with most results not even relevant to their specific needs. However, if the words “wedding planner” were paired with a specific city, then the web user would get more relevant results.
For you, the business owner, you will need to identify which long-tail keywords are the most relevant to your target market. Your geographic area would be important to include. If you have an area of specialization, such as outdoor or unusual venues, destination weddings, or other unique services that you want to highlight, you can create long-tail keywords from that. Your goal is to avoid generic keywords that thousands of other wedding co-ordination companies will be using, but come up with long-tail keywords that will bring you out from the crowd. There are tools that can help you develop good keywords. With less competition for these keywords, your website has a much better chance of appearing at the top.
Use Your Keywords Properly on Your Website
When you have a set of relevant long-tail keywords, incorporate them into your website. Use them for section headings and page names. Use them as anchor links to other non-competitive wedding planning resources that you think your potential clients will appreciate. The more helpful your website, the better you will look, and the more likely a user will call upon you for your wedding planning assistance.
Your website is a valuable marketing tool, but you must know how to use it so that it can proactively draw in potential clients. Optimizing it well will boost your website ahead of your competitors in your niche. The wedding planning business is competitive. However, with the right approach to SEO, you can stand out and get noticed.