The thing about SEO is that the methods and techniques that get the best response on the likes of Google do change on pretty much a constant basis. This is of course due to Google altering their algorithms and deciding that something else has more appeal and weight with the ranking. However, one thing that does remain constant is the importance of onsite SEO because without it your website is going to be going nowhere. So, what are the key things you should be using for on-site SEO in 2015?
Make Sure That You Use Header Tags
Header tags are going to become even more important during 2015 and it is absolutely essential that you go ahead and use those H1, H2, and H3 tags on your site. Make sure that the tags are able to tell the search engines exactly what your site or page is about, but avoid using your exact keywords over and over again as this will get you nowhere and possibly penalized. Instead, look at the key aspects of the page and content and have your headings reflecting those subjects as this is a key part of your onsite SEO. For example, if you are a Denver SEO company, considering using “SEO Denver” once, preferably in your H1 tag.
Additional resource: SEO Edmonton Experts | Alberta Search Engine Optimization Company
Add Alt Text To Images.
This is something that is often overlooked, but you must include keywords in the alt text option with the key images on your website. This is just intended to give the search engine something else to pick up on with your searches and keywords. Do not include the same text as you do in those H1 tags, don’t use your exact keyword over and over, use synonyms of your keywords, but you should also not avoid leaving everything blank either.
Additional resource: Image SEO: alt tag and title tag optimization • Yoast
Focus Your Page On One Keyword or Keyword Phrase
In previous years it was believed that you should focus on a number of different keywords and to have them in the pages on a regular basis. However, this was seen as keyword stuffing or even lacking focus, but now you need to completely avoid doing this or it will have a negative impact on your page. Stick to one theme and make sure that the meta tags, page title, image text, and headings are all around that keyword for maximum impact.
Avoid Using Keywords In The Exact Same Way
It is clear that keywords are still vitally important for SEO, but of less importance on your website is using those keywords in the exact same way throughout the page. Add some variety to slightly alter the terms being used because Google have now added the same value to these varieties than the main keyword itself.
Make Sure That Your Content Is Valuable
The content that is on your website has to be seen as being valuable to the visitors and that does mean that it needs to make sense and to be well written. Google is really pushing the boat out in being able to identify high quality content and will tend to punish those sites that just reuse content of no real value. If you are unsure about what is on your site, then rewrite it whilst keeping in mind that you need to avoid keyword stuffing.
Additional resource: SEO Copywriting: How to Write Content For People and Optimize For Google
Make Your URL SEO Friendly
“Your URL needs to be more SEO friendly than ever before and this is one of the easiest things that you can do especially if you use blog content management systems such as WordPress as they pretty much do it for you.” states William Miller, an SEO expert in Edmonton. “Make sure that the URL directly mentions the key term for that particular page and repeat it for every single page on your site, changing the keywords to reflect the different information.”
Additional resource: The Ultimate Guide for an SEO-Friendly URL Structure
Use Long-tail Keywords
Long-tail keywords are still extremely useful for search engine optimization, but this year the most important thing is the actual quality of the term used rather than the quantity. This is especially helpful for websites that would primarily target keywords that are very competitive. By using them in the correct way it makes it easier for your website to be indexed by the likes of Google for terms that you stand a better chance of ranking highly with on the search engines.
Additional resource: How to use long-tail keywords to build your short-tail rankings
Those are some the key onsite SEO tips that you need to take advantage of during 2015. By using these tips it should vastly improve your positioning on the search engines and increase the organic traffic that you receive on a daily basis. Of course it all depends on how competitive your keywords and market is, but ignore the tips and you could struggle even more.
For more information about search engine optimization for your website, check out Canada West IM. More information is available in the video below or watch it on YouTube at https://www.youtube.com/watch?v=80lZFQbF01I.
Canada West IM
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Edmonton, AB T5J 3R8